Business Analytics Seminars

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Thank you to all who came to the 2012-2013 SORA Business Analytics Seminar Series!

Join our LinkedIn Group to get updates about the 2013-2014 Series!

If you are visiting our web site for the first time, welcome! Please see the following announcement from our most recent seminar to see an example of how our seminars are organized and offered.


Our Most Recent Seminar

SORA Business Analytics Seminar Series in Toronto

Tuesday, May 21, 2013 - An Application of Spatial Techniques to Audience Measurement Data Presented by Derrick Gray and Ricardo Gomez-Insausti - BBM Canada

Registration Information

To register and get an automatic confirmation of your registration, please send an email to with the following subject:

Registration: Seminar by BBM Canada

Admission is free! Coffee, tea and soda will be served!

SORA is grateful to its diligent volunteers (Eric Cai, Mushtari Afroz, Yu Fu, and Jacky Bai), its executive advisors (Georges Monette, Xin Gao, and John Amrhein) and to Matt Malczewski at SAS for generously supporting this series!

Seminar Details

Speaker Derrick Gray and Ricardo Gomez-Insausti

BBM Canada

Date Tuesday, May 21, 2013
Networking 2:00 - 2:30 pm
Introductory Remarks 2:30 - 2:45 pm
Seminar Time 2:45 - 3:45 pm
Discussion and Networking 3:45 - 5:00 pm

SAS Headquarters Office
Suite 500
280 King Street East

Title An Application of Spatial Techniques to Audience Measurement Data
Abstract BBM Canada, Sondages BBM in Quebec, is a not for profit, member-owned tripartite industry organization, which has been operating since 1944.

BBM provides broadcast measurement and consumer behavior data, as well as industry-leading intelligence to broadcasters, advertisers and agencies through the use of sophisticated data tracking and measurement technologies and services. Relevant information on audience behaviors during and after broadcasts gives members business critical insights into the impacts of broadcast content and consumer behaviours.

Datasets generated by BBM Canada are naturally complicated as they result in longitudinal spatial data, minute by minute, over a select period of time. In order to help members better understand their data, BBM Canada developed Data-ViU, a spatial visualization tool, to me made available through their software subsidiary, BBM Analytics. Data-ViU allows a user to visualize any particular demographic group and period by station, network, format or genre. As an example, tuning data can be put on a transparent layer than can be imported into Google Earth Pro for spatial analyses.

Audience data can now be easily analyzed in relation to other socioeconomic variables from a census or from any other accessible database. Additionally, any locational data of interest from Google Earth Pro can be added in order to help design mailing campaigns or spatially targeted advertising.

Speaker Profile Derrick Gray is the Director, Research, Sample Design & Control at BBM Canada, where he manages the Statistical Research/Research Operations groups within the Research Department. He also serves, and has served, on many boards and committees such as the Research and Development Committee of the Marketing Research and Intelligence Association of Canada (MRIA), the Statisticians Working Group on non-probability sampling of the MRIA, the Board of Directors of the Broadcast Research Council (BRC) as well as the Census at Schools Committee of the Statistical Society of Canada (SSC). Derrick holds an M.Sc. in statistics from the University of Toronto and is currently a doctoral student at Athabasca University. He has been published in several professional journals and has spoken on the topic of sampling at several professional conferences.

Ricardo Gomez-Insausti is the Vice President of Research at BBM Canada, where oversees the Research Department and Call Centre Operations, and the Market Research Division of BBM Analytics. He also serves on Advisory Councils of Humber College and Ryerson University. He has held academic positions at Syracuse University and Ryerson University. He was also consultant to corporations in the retail and service industries, and policy advisor to government agencies. Ricardo holds a Ph.D. from the University of Toronto and has published numerous articles in academic and professional journals.

Future Seminars

2013-09 To be announced

Previous Seminars

2013-05-21 Derrick Gray and Ricardo Gomez-Insausti BBM Canada An Application of Spatial Techniques to Audience Measurement Data
2013-04-25 Les Blackwell and Ian Moore MetricAid Using Data Analytics for Decision Support in the Emergency Department
2013-03-14 Eric Cai Predictum, Inc. Using Advanced Predictive Modelling and Pattern Recognition in Business Analytics
2013-01-24 Jean-Paul Isson Monster Worldwide Creating Business Value with Big Data: Winning with Analytics at Monster Worldwide

Article in MWorld - Journal of the American Management Association: Analytics and Innovation

Interview on Analytics and Human Resources

2012-11-22 Gene Jigota TSBC Consulting Social Media Analytics
2012-09-26 Richard Boire Boire Filler Group Big Data and Analytics - Hype Or Reality
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